[We worked alongside International Construction firm Laing o’Rourke, to promote safe working practice on their latest project, the expansions to the Royal Sussex County Hospital. It was a pleasure to work along side two such august organisations. They required a combined presentation and video experience, to inculcate their brand values and safety focus.
We were keen to ensure this project truly expressed the clients individuality, and was content they could reuse, providing value for money. Our first step towards achieving was visiting a variety of company sites and meeting diversity of site employees.
As we feel no matter the industry, relevant engaging content is essential, if you want that content to count. The target audience for this video is jaded having watched many such videos before, however the safety message it conveys is crucial. To combat such apathy we took a quirky approach, fusing educational content and slapstick comedy. In this case laughter may indirectly save lives
Laing O’Rourke is an international engineering enterprise, founded on 166 years of experience. Through our fully integrated offer we are delivering a single-source solution for some of the world’s most prestigious organisations.